Adobe adds voice services to analytics cloud

Adobe have announced new voice analytics capabilities in their Analytics Cloud service.

Analytics, AI and Cross-Channel Activation Capabilities Let Brands Deliver Pesonalised Experiences

 SYDNEY, Australia – June 30, 2017 – Voice-enabled devices and digital assistants allow consumers to engage through one of the most natural forms of communication. With a new generation of products driving innovation and consumer appetite, the latest Adobe Analytics data shows that online sales of voice-enabled devices grew 39 percent year-over-year. In the same way mobile devices fundamentally changed the ways consumers engage with each other, voice interfaces have the potential to do the same. Brands must start thinking about standout voice-driven experiences to remain competitive.

Adobe (Nasdaq: ADBE) today announced new voice analytics capabilities in Adobe Analytics Cloud that enable brands to deliver more personalised customer experiences and create brand loyalty through voice-based interfaces. Through deep analysis of voice data complemented by artificial intelligence and machine capabilities in Adobe Sensei, brands can gain robust audience insights and recommendations, while automating the traditionally cumbersome, manual analysis. Brands are able to take action on these insights more quickly, delivering experiences that delight customers while informing other touch points such as email and advertising.