Adobe aims to make app creation easier with general availability of Digital Publishing Solution
Adobe will make Digital Publishing Solution (DPS) available to marketers and designers who want to create their own mobile apps.
The announcement:
Adobe has announced the general availability of Adobe Digital Publishing Solution (DPS), the next generation of its groundbreaking Digital Publishing Suite, with Australian companies taking the lead in pioneering new ways for brands to deliver high-impact content to mobile apps.
Using DPS, corporations, universities and media companies can easily repurpose existing content, empowering marketers and designers to create immersive apps, without writing code. These apps can be targeted at internal audiences or made available, through popular app stores, for the general public.
“The new Adobe DPS makes it easier and more cost-effective to deliver beautiful, compelling mobile apps – the kind of apps that stand out from the competition and move brands forward,” said Nick Bogaty, senior director, head of digital publishing at Adobe. “Now, the creation of mobile apps can be entrusted to marketers and designers, the people who know their brand the best.”
“People are spending an average of three hours in an app every day. The new Adobe DPS allows continuous mobile publishing that lets businesses engage with their customers and staff in a way that takes communications out of the hands of technicians and places it into the hands of those who know how to create compelling content,” said Chris Skelton, managing director Adobe ANZ.
Qantas was the first company in the world to launch an app on the new DPS, showcasing its redesigned Qantas Magazine. “Until now, the iPad edition of our publication launched at the same time as the print edition, on the first of every month. This meant customers rarely engaged with the content more than once – they had no reason to,” said Jo Boundy, head of digital and entertainment at Qantas.
“Our new Qantas Magazine, created with Digital Publishing Solution, is updated throughout the month, providing readers with fresh, snackable content even when they’re not travelling. In addition to broadening our distribution and improving ongoing engagement, it lets us maximize our content and provide customers with engaging travel information and inspiration every step of their journey.”
Australian Gourmet Traveller has also launched its app, highlighting the ability to put creators, not coders, in control of the content.
“As Australia’s leading and most authoritative wine magazine it was important for us to find a digital publishing solution which offered an organic experience, as opposed to a reinterpretation of a magazine on a screen. The Adobe Digital Publishing Solution is an incredibly flexible platform that allows us to design and distribute content, unrestricted by publication cycles or app updates” said Dané Stojanovic and Alexander Palmer, Digital Art Directors at Gourmet Traveller Wine.
Source: Edelman media release
