Adore Beauty doubles down on commitment to community with launch of Adore Beauty Pro
Online beauty retailer Adore Beauty has grown its retail offering with the launch of Adore Beauty Pro, an exclusive program for makeup artists and artistry students.
Said to reflect the brand’s ongoing commitment to supporting both its customers and the broader beauty community, the program will provide a discount on select products, making it easier for makeup artists to fit out their professional kits.
To mark the launch, Adore Beauty has partnered with MAKE UP FOR EVER, with artists getting 30% discount on products from the renowned makeup brand.
“Restocking your kit can be a really expensive exercise, especially when you want to be able to cater to everyone and offer the best service possible no matter what skin type, tone or colourful eye makeup request coming from your client,” said Adore Beauty content manager, and professional makeup artist, Megan Miloshis.
“Pro programs are a goldmine for makeup artists.
“They offer access to top-tier professional products and tools, and they’re crucial to helping artists refine their skills and stay at the forefront of the beauty industry.”
As makeup comprises a “healthy proportion” of Adore Beauty’s 300+ brand portfolio, Gerard Richardson, head of retail marketing said the online beauty retailer has a responsibility connecting these brand partners with the audience.
“AB Pro not only demonstrates our commitment to the broader beauty community but also underscores the quality of our makeup range,” he explained.
“We’re looking forward to engaging with and broadening our network of professional makeup artists on the back of this launch.”
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