Adore Beauty launches its first campaign with help from Cummins & Partners

Online skincare and beauty retailer Adore Beauty has released its first ever brand campaign.

The campaign was created by Cummins & Partners after the agency won a competitive pitch for the campaign. The agency is responsible for both the media and creative execution.

Titled ‘Whatever makes you’, the campaign uses user-generated videos of women completing their skincare and makeup routine, despite all the distractions.