Ads around music videos are more memorable than regular TV ads – neuroscience study
People are more likely to remember ads that run around music videos than they are regular TV ads, according to a neuroscience study.
The study – commissioned by video platform Vevo and media agency UM – suggested that on scores for engagement, emotion and memory, music videos score higher than TV.
The study found:
- Online content outperformed conventional TV, scoring higher on engagement, emotion and memory.
- Music videos scored the highest on emotional intensity while online TV scored the highest on engagement.
- Music videos had the highest memory encoding during ad-breaks. Conversely, online TV underperformed on this metric, demonstrating that content engagement alone doesn’t equate to ad effectiveness.
Source: Vevo
Neuro analysis is great.
It’s a shame that Rage is ad free and that there is not a FTA video music chart show aside from Asia Pop on SBS.
It is most definitely NOT a shame that Rage is ad free.