Adshel brews a beer in a billboard
In what is probably an industry first, Adshel in New Zealand has brewed a beer inside a billboard.
The execution is part of the Wellington in a pint initiative, which asks the public to describe what they thought Wellington would be like if it was a beer.
The campaign is being run by Clemenger BBDO Wellington, which is using feedback from the Facebook page to write a brief to challenge Wellington amateur brewers to create the perfect Wellington beer.
The display on Manners Mall will be in place for a month, over which time the beer will ferment.
Haha that is unreal! Props to Adshel and Clems.
A month? In Melbourne it would be a pile of smashed glass by next morning.
New Zealand! they put us to shame…
Very clever concept
I am not sure it would be smashed in Melbourne. Perhaps it would be admired.
Nice idea, but I’ll wager the beer tastes shite.
Light strike, innit.