Adshel supporting charity Brainwave with interactive digital screen advertising
Adshel is supporting charity Brainwave with an interactive digital screen advertising campaign.
The announcement:
A competition among Australia’s leading creative brains to create a campaign for Australia’s only paediatric brain illness charity Brainwave, sponsored by innovative outdoor advertising specialists Adshel, has today been launched on Adshel’s new interactive digital screens. Featured at two highly visible locations around Sydney – Bondi Junction Bus Interchange and Town Hall Station – the new technology uses gamification to draw attention and drive engagement with today’s connected consumers.
Brainwave, celebrating their 20th anniversary in 2014, offers practical and emotional support to children with neurological conditions and their families, supplying mobility equipment, providing funds for rehabilitation and ongoing therapies as well as bringing families together for some fun at a range of free events across the year. Working side by side with both Westmead Children’s Hospital and the Sydney Children’s Hospital, Brainwave has long supported families in New South Wales whose their lives have been turned upside down following the diagnosis of neurological illness in their precious child. The high profile nature of this campaign provides some much needed promotion for their vital support work.
