Adshel to offer digital trading based on time, day and location

Here, There & Everywhere’s outdoor division Adshel is launching a new trading model, which will allow advertisers to buy slots based on time, day and location.

The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively.

Adshel is focused on providing advertisers with flexibility and audience targeting, says boss Mike Tyquin

Advertisers will still have the option to buy across Adshel’s digital network in a ‘linear’ way should they choose, but the new initiative is part of CEO Mike Tyquin’s push for targeting capabilities and a move towards an online advertising-style model.