Advertising agency The Surgery relaunches as Hunter

Tim Burrowes

March 29, 2010 12:39

Melbourne-based independent ad agency The Surgery has been relaunched as a digitally-led creative start up called Hunter.

The Surgery founder, Simon Hakim, has set up the agency with partner and creative director Matt Gibbins.

Gibbins joined The Surgery as creative director at the beginning of last year and was a founding partner and creative director of Albion London. He replaced The Surgery co-founder Vito Tassone who left at the end of 2008.

Hakim said it has spent last year transitioning the agency from The Surgery to Hunter following Tassone’s departure, with clients Lease Plan and Grolsch beer moving their accounts into the new agency.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.