Advertising Institute of Australasia to be folded into the Australian Marketing Institute

One of Australia’s oldest advertising industry bodies is to be folded into the marketer body the Australian Marketing Institute (AMI).

AMI AIAThe 94 year old Advertising Institute of Australasia (AIA) will now be part of AMI with the organisation’s board noting in a statement that it needed to merge with a “a larger, stronger and more diversified marketing industry association”.

“AIA has been an influential champion of the Advertising industry in Australia in its over 90 year history, pioneering impactful education, awards and research initiatives that have helped nurture and develop talent in Australia,” said Andrew Thornton, chair of AMI.

“However, as industry association consolidation becomes inevitable in today’s rapidly evolving market, a larger organisation like AMI is well placed to continue to provide the marketing industry support that AIA has delivered over many years.”

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