Radio ad revenue rises in June thanks to government boat ads

July was positive for adspend on radio, figures released by Commercial Radio Australia suggest.

Revenue in the metro markets jumped by 8.97 per cent to $57.004 million in July, marking the sixth consecutive month of growth.

The results contrasted with the more dismal results of July 2012 when advertising revenue for the five metropolitan radio markets fell by 1.16 per cent to a total of $52.349 million.

Last month’s spike has been helped by an increase in political ad spend ahead of the coming federal election, including the promotion of the new policy on visas for those who arrive by boat.