ADZ Collective creates pro-bono campaign for foster care organisation Lighthouse Foundation

February 10, 2020 9:57

ADZ Collective has created a pro bono out-of-home campaign for not-for-profit organisation, the Lighthouse Foundation.

The campaign utilises digital and OOH space provided by realestate.com.au and QMS Media that is geo-targeted to promote The Lighthouse Foundation’s new foster care system to different suburbs around Melbourne.

The Lighthouse Foundation ads promote its new foster care program

The campaign aims to instil confidence amongst potential foster carers, and get them to consider the foundation’s program.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

ADZ Collective Hugh Baulch Lighthouse Foundation QMS Media realestate.com.au Susan Barton

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ADZ Collective creates pro-bono campaign for foster care organisation Lighthouse Foundation

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