AFFINITY acquires new general manager from Accenture Song

Full-service agency AFFINITY has unveiled its new general manager (GM) – a strategy and marketing expert with more than 25 years of experience.

On Wednesday, the Sydney-based agency announced that Gavin Sommer is taking on the GM position after stepping away from his role as senior digital marketing director – digital engagement lead principal at Accenture Song.

Prior to that, Sommer undertook several marketing and leadership roles in organisations, including Clemenger BBDO, DDB Group Australia, Menulog, Spark44, and more – experiences that made him an expert in retention marketing, customer acquisition, brand and retail strategy.