Chris Hemsworth pitches Bulldogs’ fairytale victory as a Hollywood movie in new AFL promo
The AFL has revived the line of “I’d Like to See that” first run in 1994 and brought back to life earlier this year with the launch of Women’s AFL in massive new campaign starring Chris Hemsworth.
Hemsworth pitches a blockbuster movie to Hollywood moguls in the 2017 AFL campaign.
The decision to go with the Australian actor (who also stars in campaigns for Foxtel) came after research by the league which suggested he was the top ranking Australian celebrity with AFL fans, with wide appeal to women and families.
Hemsworth’s credibility as the face of the game for 2017 was further enhanced by his passion for the Bulldogs, who snatched their first AFL premiership in last year’s Grand Final.
Saw it on Triple M!
Nice work Cummins and AFL!
Pretty bloody good.
“The campaign is a celebration of what makes the game unique and spectacular – the live experience, the incredible skills of the players and the passion of the fans,” Dunne said.
Nothing unique about that unfortunately. Just a great campaign and great thinking by C&P as expected.
If only stadiums weren’t that empty during broadcasts… The issue isn’t a marketing issue.
the comment from ‘yea but’ makes me wonder why no-one is credited or quoted from Cummins? Did agency develop concept and AFL produce in-house? just a query….
@query
You obviously don’t follow the sport. The AFL is a QANGO.
Very controlling, very sensitive about image and would control every word and syllable. Thisnisnthwornbig moment and a mere vendor like Cummins wouldn’t get a look in. Shame…they deserve a shout out. Cracking spot.
Hi Department of AFL.
I don’t think that QANGO means what you think it means…
Cheers,
Tim – Mumbrella
Sorry, but this is epically boring. It’s written to a formula and the extras acting is forced… a pity on such a good brief.
Your question shows you know nothing about production.
I think this is great.
I like the work.
A client doesn’t make the ad. Nor the talent.
The script. The idea. The joy. It starts with creative people. Well done those involved. From the Agency.
Tim…I know journalists think are smarter than everyonever else…but 8 know what I meant. A Qango is a quasi autonomous government organisation…and if you knew anything about the AFL….it..and the people in it…actually act like one..
Forgive the typos.
*everyone
*I know
*Non government
I love the snippet of EMF’s “Unbelievable” at the close. Fantastical work.