Inaugural Women’s AFL campaign launches with 1994 tagline ‘I’d like to see that’
The NAB AFL Women’s competition has launched its first ever campaign, replicating the AFL’s well-known 1994 ad strap ‘I’d like to see that’.
The spot features Australian women such as Lee Lin Chin, Cathy Freeman, Michelle Payne and Turia Pitt, posing rhetorical questions about the female AFL stars’ skills, followed with the statement, ‘I’d like to see that’.
The latest ad is a spin off from the 1994 campaign for men’s AFL, created by Warren Brown and Campaign Palace, which saw some of the world’s best athletes asking rhetorical questions about the capabilities of male players, with the tagline, ‘I’d like to see that’.
Really like this approach of bringing back an iconic AFL campaign for (what will surely be) an iconic moment / season for the sport itself. My only criticism is the overt double entendre of “kicking balls” – does this campaign really need to go there? I thought the introduction of the womens league was going to help evolve those men v women attitudes, not reinforce them. Slightly disappointed about that line in this ad. The rest is excellent, especially the participation of some of Australia’s leading females and the inclusion of Nathan Jones and his daughter – that’s a great message.
Nice work. Really sets the sport up as equally a quality event as the male equivalent. I might have to learn a bit about football now.
Oh. Is the new ad appearing for anyone else?
Fantastic!
Nathan Jones and his daughter nails it for me – how great will it be for women to be able to wear the number of their father as the AFLW progresses, and vice versa. Can’t wait for the first father/daughter and mother/son picks.
Bring it on!
I agree Ben! The sentiment encapsulates the evolution of the AFL and certainly paves the way forward for the new generation of players.
Excellent work Bec Brideson!
I figured it out. It’s just not showing for Firefox.
The Lee Lin Chin line is perfection. Great work team. #proud
It is a shit ad and is lazy.
Great work Jemma, congratulations.
So is your username.
I too agree that it’s quiet a lazy ad by re-making an old classic. Paying homage and drawing on historical strengths of the AFL brand, yes. Bold, or daring – it is not, as it’s completely latched itself entirely onto another pre-existing identity and added it’s own ‘small twist’. Wish to see something more original, distinct, different and highly creative from the marketing lead in the future.