The AFL recruit Thor star Chris Hemsworth to narrate season launch campaign

The AFL has recruited Hollywood A-lister Chris Hemsworth (Thor) to narrate their ad promoting the launch of 2014 premiership season.

The campaign, via GPY&R Melbourne, features the Aussie actor discussing what’s possible in the upcoming  season set against images of players backed by a track from The Delta Riggs.

It aims to leverage the optimism and hope shared by fans at the beginning of the season, ending with the tagline “only one thing’s certain – in 2014 everything’s possible”.

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