AFL stars recite ‘road trip rules’ in new Macca’s campaign
McDonald’s has launched its new summer campaign via sports and entertainment agency Gemba.
‘Macca’s Road Trip Rules’ leverage’s the fast-food franchise’s ongoing partnership with the AFL, placing star players Christian Petracca of the Melbourne Demons and Bailey Smith of the Western Bulldogs at the centre of a light-hearted spot that highlights the synonymy of the brand with summer road trips.
The campaign is the latest in a series of summer campaigns that lean into the brand’s association with an Aussie road trip, most recently played out in DDB’s ‘Together and Loving it’ campaign for McDonald’s last summer.
