Kia and Australian Open partnership extended until 2028

January 10, 2023 2:37

Kia and the Australian Open have extended one of the longest-standing sports partnerships in Australia for a further five years until 2028.

22-time Grand Slam champion and Kia ambassador, Rafael Nadal launched the 130-strong Kia fleet this morning ahead of next week’s Australian Open 2023, which also saw the deal announced.

Kia has already supported the Australian Open for more than 20 years. The new deal was reported by The Australian to be worth approximately $20 million annually, a rise on the previous deal, which was reported at $85 million across a five year period.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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