AFR uses QR-code for augmented Power Issue cover

October 1, 2021 8:00

Today’s edition of the annual Power Issue by The Australian Financial Review features a giant QR-code, which takes readers to an augmented reality magazine cover, that displays either a state premier or the PM, depending on the reader’s location.

The premiers of the four most populous states have pipped the Prime Minister for No.1 spot in the list.

The Power List is divided into three categories – Overt, Covert and Cultural – which are debated on by panels of decision-makers drawn from across Australia’s political and business spheres as well as from sports and the arts.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.