After COVID-19, readers will want niche publishers more than ever
Is a subscriber model the path to success? Odette Barry argues that now, more than ever, is when publishers need to look beyond the paywall and towards diversification.
The models being touted by traditional publishing are broken. The future is nimble, highly connected outlets who aren’t afraid to keep lots of balls in the air.
Unless you’ve been living under a rock, you’ll know that 2020 has been a helluva year for Australian media and publishing. A business model that was already looking pretty shaky has been knocked for six as advertising spend basically dried up overnight and has struggled to make a comeback.
Does a subscriber model really save the day?
