Opinion

After Harold

July 29, 2010 1:35

The ‘Harold rumour’ rarely goes away.

Last time round WPP was rumoured to be looking at buying Mitchell Communication Group. On another occasion one of the trade magazines hoaxed a rival into reporting that Telstra was the buyer.

This time, the rumour appears to have a great deal more substance. It looks like Aegis is set to purchase Mitchells.

It makes sense, not least for Aegis.

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I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

Topics
Aegis Anne Parsons Carat emitch Harold Mitchell Lee Stephens Maxus Mediacom Mediaedge CIA Mindshare Mitchell Communication Group Mitchells NRMA Peter Barrie Stuart Mitchell Vizeum WPP
1 COMMENTS
Distress Rate 29 Jul 10

I’m really interested to see where Lee Stephens ends up in all of this. Always thought he was one of the brightest agency bods around so hope he gets a hand on the reins.

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