After Mad Men, big money replaced big ideas

mad men season 6 poster[Warning contains spoilers] As the final season of Mad Men kicks off Craig Wood of Indiana University looks at what has changed in the decades since Don Draper bestrode Maddison Avenue in this cross-posting from The Conversation. 

In last May’s mid-season finale of “Mad Men,” advertising agency patriarch Bert Cooper dies unexpectedly after watching the live television broadcast of the Apollo 11 moon landing.

The next day, Don Draper has a hallucinatory vision of Bert performing a winsome song and dance routine of what must be the greatest of all deceptive advertising promises: “The Best Things in Life Are Free.”

Cooper’s 1969 death could signify much more: as the second half of season seven begins and the series approaches its conclusion, viewers may witness the stirrings of what – in real life – marked the end of advertising’s modern era.

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