Afterpay customers to receive personalised financial content in new initiatives targeting millennials

Social media-style financial content aimed at Gen Z and millennials will form part of two new initiatives launched by fintech company Afterpay.

The ‘buy now pay later’ (BNPL) business has created Money by Afterpay, an app that will offer its 3.6 million customers access to personalised content.

Afterpay has also initiated a 12-month partnership with Nine Entertainment Co-owned Refinery29 Australia, to sponsor its content franchise: Money Diaries, to coincide with the launch Money By Afterpay.