Afterpay partners with TikTok for launch of Australian Fashion Week 2021

EMMA SHEPHERD

June 1, 2021 11:08

In an Australian first, global leading payments platform, Afterpay, has partnered with TikTok to create a bespoke hub for fashion week.

The in-app hub will be the home of exclusive fashion content during the Afterpay Australian Fashion Week, as part of the brand’s program to leverage its sponsorship of the flagship event.

The sponsored hub can be found in the Discover tab of the TikTok app and has been developed to allow Afterpay to connect with the platform’s fashion-focused community.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Topics