Agencies are tepid in their response to climate change
Amid tempers and temperatures rising, The Navigators founder and director Dean Harris explores the comms industry’s presence in climate discussions.
I was simultaneously intrigued, entertained and energised by the sound and fury of Malcolm Turnbull giving Paul Kelly, editor at large of The Australian, both barrels on Q&A last week. While taking Kelly to task over News Corp’s appalling track record at promoting climate change denial, the former PM asserted: “Saying you believe or disbelieve in global warming is like saying you believe or disbelieve in gravity!”
His remark cut to the heart of the matter, that while global warming is pure physics, communication will be critical to how we solve it.
Earlier this year, I became a member of CommsDeclare, an emerging non-partisan group of Australian communications industry people whose mission is to harness the power of communications, marketing, media and advertising to supercharge the transition to a climate-friendly future. As a long-standing member of the market research part of the communications industry, The Navigators was delighted to lend support by undertaking, on behalf of CommsDeclare, a survey of Australian communications agency leaders to build an understanding of their position and practices in regard to addressing climate change.
