Agencies ‘don’t know how to get paid’

While trying to define what makes a modern advertising and media buying agency, a group of leading industry executives told the Mumbrella360 Agency of Now panel session that agencies in Australia: “don’t know how to get paid.”

The panel consisted of Aaron Michie of ZenithOptimedia, Clive Burcham of The Conscience Organisation, Damien Damjanovski of Common Ventures, and Rowena Millward of Johnson & Johnson.

Michie, who is the chief innovation officer at ZenithOptimedia, kicked off the discussion by saying agencies, as a whole, use an outdated and archaic billing system.

“The whole panorama of things we have to do as agencies is quite different now, but we’re still getting paid on a model that was set up in the 1960s, and that’s the real problem.