‘Agencies failing clients in their attitude to digital’

Tim Burrowes

May 2, 2012 12:38

Hollands: Frustration

The outgoing boss of the industry body for newspaper publishers has accused agencies of failing to understand the digital publishing market.

The criticism came from Mark Hollands, chief executive of PANPA (the Pacific Area Newspaper Publishers Association), which is currently being merged into marketing body Newspaper Works, as he unveiled the shortlist for the organisation’s advertising awards.

Speaking about digital, Hollands said: “I would have hoped for greater progress in this area, especially among the metro and national titles.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.