Liquid Ideas hires first agency director Samantha Allen, the ‘best credentialed PR in Australia’
Public rel
ations firm Liquid Ideas, whose culture has been dominated since launch by popular boss and founder Stuart Gregor, has hired its first agency director.
Samantha Allen, formerly founder and MD of Pulse Communications in the UK, joins from Ogilvy PR in New York, where she was managing director, global consumer marketing.
Gregor describes Allen as “quite possibly the best credentialed public relations professional in Australia.”
Her duties will include leading client management, strategy and digital teams, and overseeing business performance, including new business development.
Congratulations Stuart, having worked with Samantha for many years I can attest for her brilliant creativity.
Congratulations also, Samantha. Good to have you back here as part of the Aus PR landscape.
Congrats Samantha – exciting news for you and LI.
Many congratulations Samantha. Great news for Stuart and the LI team.
We all know that Tim and Stuart are as thick as thieves, but if you’re going to suck in readers with the hyperbolic claim of ‘best credentialled PR in Australia’ could you please do us a favour and actually back that claim? No doubt Ms Allen is as wonderful as she sounds but that isn’t enough to substantiate the headline. And no, ‘quite possibly’ doens’t get you out of jail.
Yes, but does she share Gregor’s impressive tolerance of the fruits of the vine. I doubt it… few do.
Why do we always assume that you have to work overseas for some big global agency to get cred in this business. I worked in London for several years for global agencies and let me just say the people who work in them are often the worst. Some of the best PR operators are one-man(woman)-bands.
At the end of the day, the true test comes when you can bring in business. End of story.