Magnum Infinity launches ‘Australia’s first’ facial recognition billboard
Ice cream maker Streets has launched a facial recognition billboard for brand Magnum Infinity, which the advertiser claims is an Australia first.
After smiling to activate, users are instructed to pretend to bite the Magnum. A camera in the billboard registers the user’s mouth movements and imitates it by biting the ice cream on screen. Users can also smile for their photo to be uploaded on to the Streets Magnum Facebook page.
Created by experiential marketing firm Spinifex Group, the billboards are located in high traffic areas around Sydney, Melbourne and Brisbane for two weeks.
Smiling to activate – that’s a really cool call to action.
Love it. Good to see outdoor in tandem with digital.
This is amazing! Im going to go looking for the one in Melbourne tomorrow!
So we were in Sydney yesterday and went looking for it. We found the one in Pitt St mall.
I was really impressed with this. There could definitely be some improvements made in the initial instructions but over all it was very different. I would give the facial detection a rating of 7/10
A disappointment was that the photo quality that was uploaded to Facebook, it was very low res 1mp if that.
Over all it was a great experience.