Agencies need to help clients through the coronavirus Twilight Zone. Here’s how

Brands need agencies now more than ever. Here, former agency boss Chris Savage offers advice to agency leaders on what clients will want from them in the coming months.

Agency leaders, take heart. Our clients need us, and what we can deliver to their businesses, now more than ever. But we need to tread cautiously.

There is vibrant opportunity for creative, communications and marketing technology agencies during COVID-19. However, we must be careful and strategic in the way we engage, respond and offer our ideas, today and tomorrow.

I don’t have a crystal ball, but this is how I see the phases and focus for ‘selling ideas’ to clients for the next few months.

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