Agent99 makes several promotions following client retainers
Indie PR agency Agent99 has made several new hires and promotions after renewing contracts with key clients including Luxo Living and ASICS, Mumbrella can reveal.
For 2025, Agent99 has re-signed online ‘luxe for less’ furniture brand Luxo Living and mega-sale platform Click Frenzy to their client roster. The agency has worked with the brand since 2021 and 2018, respectively.
In the upcoming year, Agent99 will be responsible for new campaigns and activations for both, driving innovative ideas to help them grow in overly competitive categories.
Agent99 has also continued its partnership with luxury furniture brand IconByDeisgn, and has also signed several large-scale projects for 2025 with ASICS.
To support the agency’s growth, founder and director, Sharon Zeev Poole, has made several hires and promotions.
(L-R): Zarah Jaggers, Brooke Mason, and Meriha Beaton
Recent UNSW graduate Zarah Jaggers joins as PR and social coordinator, bringing a fresh perspective and bright energy to the team.
Brooke Mason, who joined the team in 2023, and Meriha Beaton, who joined in 2022, have both been promoted after being integral to the retainers. Mason will now serve as senior account executive, while Beaton moves up to senior account manager.
Long-term employee Nicole Robertson also celebrated her ten-year anniversary with the agency this year.
“We’re thrilled to welcome Zarah to the team and celebrate the well-earned promotions of Brooke and Meriha, as well as Nicole’s tenure with the agency,” Poole told Mumbrella.
“Their talent and dedication are paramount to our success, as we continue to deliver exceptional outcomes for our clients.”
She continued: “In a tough and often fleeting marketing landscape, our ongoing relationships with these iconic brands truly reflect our level of expertise within the consumer PR space, and the confidence we instil in our clients to represent their brands.
“2024 has shaped up to be a dynamic year, and we’re ready to embrace new and exciting opportunities in 2025.”
Keep up to date with the latest in media and marketing
Got a tip?
Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Have your say