AGL launch campaign showcasing the role of energy in people’s lives

Energy company AGL has launched a new campaign which aims to make energy more tangible through showing how important energy is in people’s everyday lives.

The new campaign, created by GPY&R, takes viewers through the arc of a day from the perspective of a variety of consumers and aims to showcase the variety of ways energy is used. The ad ends with the tagline ‘At AGL we create energy solutions for every part of every day…and every day after that”.

GPY&R chief creative officer Ben Coulson said: “We wanted to portray the human side of energy; how it’s an underlying constant we sometimes take for granted, that allows us to live the lives we want to, even when we’re not always aware of it. It’s quite amazing stuff when you stop to think about it, so we wanted to take a minute to notice the role power plays in our lives and the role AGL has in bringing it to us everyday.”