AGL partners with CHE Proximity for ‘More Than Energy’ campaign

February 23, 2021 8:52

AGL has launched an integrated campaign in collaboration with CHE Proximity establishing their retail services as ‘more than energy.’

The campaign which is rolling out nationally across TV, BVOD, social and Out-Of-Home from February to May 2021.

https://www.youtube.com/watch?app=desktop&v=MRHs-NyOrfU

The campaign leverages AGL’s iconic graphic element ‘the ray’ to extend to an internet wifi symbol and a mobile reception symbol. The new campaign focuses on the proposition from AGL for customers to connect their energy, internet and mobile services needs via the one account.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.