Ahm acknowledges the frustrating parts of life with new brand positioning ‘The Simple Bit’

October 8, 2018 10:06

Health insurer Ahm has taken its new brand positioning, ‘The Simple Bit’, to market as it aims to promote the ways in which it can reduce complexity in health insurance.

The new brand positioning, created by Clemenger BBDO Melbourne, features a TV ad that acknowledges the simple yet common frustrations in life such as not having wifi, getting a bad hair cut and ripping paper when trying to eject it from a dispenser.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

ahm Clemenger BBDO Melbourne The Simple Bit

2 COMMENTS

Congrats Peita 8 Oct 18

I really, really like this.
Simple, funny and relatable.

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Andrés Pinto 21 Feb 19

I like the concept, the TV excecution is good yet today I saw the ooh component and I dont see it working at all without prevous solid exposure to TV.

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