AI and social search poised to disrupt Google’s dominance
Taylor Fielding, TFM Digital CEO, believes while Google is still King, the sands are shifting within search marketing
Our search behaviour is already changing and I believe the AI search battle is coming at a pivotal time in our history – in other words arriving at a good time to capitalise on change.
Expect increasingly larger chunks of marketing budgets to funnel into these new formats moving into 2025.
We’re into the business end of the year, with Black Friday and Christmas around the corner for marketers. And the confirmation of Perplexity AI’s entry in the ads market for Q4 is likely to shake things up as holiday campaigns start to launch.
I’d love to know the detail behind “ChatGPT has shown that its monthly visitors have continued to grow from 266 million in Dec 22, to 1.4 billion in Aug 23, and now 2.44 billion in July 24.”
The global population is estimated currently at 8.118 billion. That means that exactly 30% of the global population ‘visit’ ChatGPT. Statista pegs the 2024 number of internet users at 5.44 million (two-thirds). That means that 45% of the global internet users are monthly ChatGPT users.
Also, what does ChatGPT define as a “visit”. Is it the commonly used ‘two-second threshold’ to be considered a “visit”? Or maybe the ‘visitors’ data might be the ‘visitations’.
Apologies the links to the supporting articles were not uploaded initially due to an error, however, this has been rectified. Regarding the visits, they do not represent unique people. The article references that ChatGPT has over 200 Million active monthly users worldwide, representing 2.44 billion site visits on ChatGPT in July24.