AI: Burden or blessing for CMOs?
Atomic 212º recently held an event in partnership with LinkedIn and Microsoft to explore how AI is currently being applied in the B2B landscape. Atomic 212º CEO, Claire Fenner, breaks down the key findings and challenges discussed on the day.
AI is, almost painfully, the acronym on everyone’s lips right now. But while everyone is aware of it – and almost everyone is keen to reap some sort of benefit from it – when it comes to actually implementing AI in an organisation, a seemingly disproportionate amount of the responsibility is falling squarely on marketers.
Experimenting with AI applications to determine how companies can best work to drive more effective and efficient outcomes for unique businesses, customers and goals is a Herculean task.
