Air New Zealand debuts Magic Leap virtual reality game

October 12, 2018 7:59

Air New Zealand has ventured into the world of virtual reality marketing with its Fact or Fantasy concept game that features a world where people witness a giant kauri tree grow, meet a grumpy Hobbit and and have a bird’s eye view of a helicopter bungee jump.

The game premiered at Magic Leap’s inaugural L.E.A.P conference in Los Angeles, where selected partners showcased products on the virtual reality platform.

Magic Leap has been one of the most heavily funded startups in history. The conference comes as the company faces scrutiny for never having shipped a product despite having raised $2.3bn from investors since it was founded in 2010.

Developed by British visual effects company Framestore, The Fact or Fantasy Game of New Zealand sees players wear a Magic Leap One to view a physical 3D map of the country that takes them to a magical world where players witness various scenes and answer quiz questions to compete for golden eggs.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

Air New Zealand Framestore Jodi Williams Magic Leap virtual reality VR

1 COMMENTS

AB 21 Oct 18

This isn’t Virtual Reality. It’s Augmented Reality (or Mixed Reality). Please old school advertising industry media try to report the correct facts about this advancement in spatial computing.

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