Airline lures Aussies on to Kiwi slopes with new ‘Meanwhile in New Zealand’ campaign

May 26, 2016 11:30

Ice Cream in winter Air New Zealand’s latest pitch to Aussies

Air New Zealand’s drive to lure Australian’s across the ditch has taken a wintery turn with a very summery product, promoting ice cream on the snowfields of Mt Hutt.

The continuation of its already acclaimed ‘Meanwhile in… New Zealand’ campaign focuses on Christchurch ice cream makers George and Raewyn Taylor who have been selling their wares for 17 years.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

Jnk 26 May 16

Simon Canning needs to learn how to spell.
Australians
Wintry
Palate

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Airline lures Aussies on to Kiwi slopes with new ‘Meanwhile in New Zealand’ campaign

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