Air New Zealand unveils ‘World’s Coolest Safety Video’
Air New Zealand has launched its annual in-flight safety video set in Antartica featuring Hollywood actor and environmentalist Adrian Grenier.
This year’s ‘World’s Coolest Safety Video’ aims to show the airline’s commitment to creating a sustainable environment, the New Zealand Antarctic Research Institute and Antarctica.
The four-minute video shows Grenier travelling through Antartica while he teaches a group of school children at a Christchurch museum about Antartica and the environment.
Grenier partners with Scott Base scientists to study ice core samples, track penguin populations and visit early explorer Ernest Shackleton’s hut and the vast Dry Valleys.
The in-flight safety video gives passengers the usual information about how to do up their seatbelt, put on a life jacket, use the oxygen mask and what to do if your phone falls between the seats.
Mumbrella understands the in-flight video was not created by its creative agency of record Host/Havas.
Last year its in-flight safety video was created by Auckland-based agency True.
Last year the airline recruited Katie Holmes and Cuba Gooding Jr. in its ‘fantastical journey’ safety video.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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For years Air NZ has been the leader in making safety videos interesting to watch. This one does particular public service given recent media revelations re China’s involvement in the Australian protectorate area of Antarctica and the PRC’s stated interest in “research on future exploitation of resources”. (I had never heard of, let alone seen, the “dry valleys” before this video.) Also quite a brave corporate decision given AZ’s historical association with Mt Erebus.
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Now that’s how to do a Safety Video
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I don’t see anything offensive or insensitive in that production. It is very well done, and makes no direct reference to Erebus.
I’ll bet every man woman and child gets the messages they are conveying.
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AirbNZ is helping to highlight the problems of the changing face of our planet. I’m sure they mean no offence to the memory of persons involved in 1979 crash. We all have to face our memory and confront them head on not shy away from something that might be uncomfortable. Life goes on !!!
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