Airbnb offers night in cottage for Mardi Gras float
Social accommodation company Airbnb has further pushed the pink envelope, after it revealed its float in the Mardi Gras parade will be a house one couple can win a night’s stay in.
Already a major sponsor of the Mardi Gras festival, the company is now seeking to further capitalise on its sponsorship by making its float a brand activation in its own right with a house that comes with a glitter cannon for a chimney and neon lights.
The house will be at The Sydney Botanic Gardens for one night before making its appearance in the parade.
Why not mention TBWA? Is it because they do a lot of work around the Mardi Gras? That their best work is promotional Mardi Gras work should not be a problem surely?
Be proud
What a fantastic initiative….
Sign me up!
Who built the house? congrats – looks bloody awesome….
What a great idea!
Credits: Whybin TBWA \ digital arts network & Integer Sydney.
Build partner: Alfred Sydney
And featuring covergirl drag queen Heather #1!!