Airtasker launches brand repositioning highlighting the diverse skills of its helpers

Australian tech start-up Airtasker has revealed its brand repositioning as it prepares to enter a new period of international growth.

Airtasker commissioned Vice’s creative agency Virtue to create the campaign that highlights the diverse and surprising talents of airtaskers, beyond just getting odd jobs done.

This is a step away from last year’s campaign which took a more comical look at the tasks people can outsource on the platform.