AJF Partnership acquires creative business Freeform

Andrew Fabbro

Independent creative agency AJF Partnership has acquired Melbourne-based creative business Freeform in a move that will see the business’ clients, including gourmet pizza brand Crust, integrated in AJF’s Melbourne and Sydney offices.

According to AJF founding partner Andrew Fabbro the acquisition was a strategic move based on the agencies sharing similar cultures and values.

In a statement he said: “We’re delighted to welcome Freeform’s clients to our fold and also to welcome Richard Overall, who adds valuable experience and expertise to our growing content creation capabilities in both Melbourne and Sydney.”