Durex celebrates same-sex relationships ahead of Mardi Gras sponsorship

Condom and lubricant brand Durex has launched a new campaign to tie in with its partnership with this year’s Sydney Mardi Gras.

The ‘Love Same Sex’ social media campaign aims to highlight and celebrate the years of love and commitment of long-term same-sex relationships in Australia and is a play on the brand’s usual tagline of ‘Love Sex’.

Durex is encouraging Australians in same-sex relationships to celebrate the number of years they have been in a relationship by visiting the Durex Australia Facebook page to pledge their years of commitment. Those who take part also have the chance to win a place on the inaugural Durex float at the Mardi Gras parade on March 1.

A time counter on the Facebook page tallies the total years all participating couples have been together