AJF Partnership set to be acquired by soon to list group, Trimantium
Melbourne-based creative agency AJF Partnership is set to be acquired by new digital business Trimantium GrowthOps, currently working towards a stock market float.
Trimantium GrowthOps plans to make eight acquisitions once officially launched on the ASX including AJF Partnership, creative agency Khemistry, branding agency Voodoo Creative along with other digital service providers.
GrowthOps leadership team
‘in a similar play to Enero’ is a phrase that should strike fear into lots of hearts
AJF are fantastic at what they do. A very good investment by GrowthOps and huge win for the partners. The times are a changin’
Sounds like BlueFreeway all over again. I hope I’m wrong but owners of the company beware , what real value does the holding company provide ? Access to clients, shared services , better process and operation …..if not then they are building their own value off the back of the ‘acquired’ companies.
When reading this I did wonder if Trimantium even knows that Blue Freeway happened.
To flesh peddler whoever that idiot may be Matt Melhuish has done more for the industry than many people realise and has done a superb job of turning around the Enero business.
AJF are a brilliant bunch of people and have a wonderful culture in the agency. A sleeper agency to some extent but quietly beavering away to add real commercial value to their clients, to their staff and their partners.
To history repeats itself…my advice is to actually understand history. Go back to Jaques MaCaskill in the 70’s, the structure that Greg Daniel tried to put together etc.
There have been all sorts of models over a long time. What makes it work is the calibre of the people and the way the way the people who are genuinely excellent at what they deliver, and continue to contribute to the new entity and are rewarded for their continuing involvement.
Knowing the partners at AJF and the Monkeys, as another recent example whom are all excellent at what they do, they are both set up to shine as they enter into the next iteration of their businesses. Always room for great, robust businesses competing with each other.
As an aside if ‘Fleshpeddler’ and ‘History’ had the bottle to identify themselves it would add much more weight to their opinions. Frankly anonymous opinions are fatuous.
because all the agencies who sold their businesses to Photon lived happily ever after?
because the management and staff at Enero’s agencies aren’t constantly frustrated by the limitations of being owned by a cash strapped local holding company that offers no economies of scale, no inter-group growth opportunities and no access to global or international learning or clients?
Matt is a brilliant and talented executive who has acted in the best interests of his shareholders as he should. that doesn’t mean that everyone else has benefitted
The only people to do well out of this will be the people that short it.
AJF do pretty good work, hope they don’t get neutered and managed into the ground.
Cough, cough… Photon Group… There’s a reason it changed its name to Enero. something about a lot of baggage.