Akkomplice merges into Howatson+Company
Independent creative agency Akkomplice has been acquired by fellow independent Howatson+Company.
Originally founded in 2014 by Kenny Hill, Akkomplice has worked with leading brands including Kellogg’s, Sorbent, Slater & Gordon, Mercedes-Benz, Darrell Lea and more.
Kenny Hill
Chris Howatson, founder and CEO of Howatson+Company told Mumbrella the Akkomplice brand will “shortly not exist” as it will be fully merged into Howatson+Company’s existing offerings.
“10 years ago I saw a shift in what the market wanted and set up Akkomplice to meet these evolving needs. The response was terrific, with ambitious clients gravitating to our collaborative and agile approach to creativity,” said Hill.
“Now, ten years on, with even greater seismic shifts afoot, the time is right to find a partner with complimentary skills and values to continue to outpace the pack – and for that you really can’t look further than what Chris and his team are doing.”
Hill is now part of Howatson+Company, and will “initially focus on the seamless onboarding of his clients and people”, according to Howatson.
The rest of the Akkomplice team have joined Howatson+Company’s Melbourne office, with clients including Totally Workwear, Sorbent and Slater & Gordon already being onboarded.
Howatson continued: “I have admired Kenny as an agency leader, and his unwavering commitment to his clients.
“We’ve supported each other over recent years and when the opportunity came to merge our businesses and welcome Kenny and his team, it was a natural fit.”
In January, chief creative officer Glenn Dalton left the agency after nearly two years in the role.
Of Dalton’s departure, Hill told Mumbrella: “Glenn’s delivered some great work while he’s been at Akkomplice and we’ve achieved some great things together.”
Mumbrella has contacted Hill and Howatson for more details.
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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