Akkomplice wins creative account for Darrell Lea

Independent creative agency Akkomplice has won the creative account for iconic Australian confectionary brand Darrell Lea, taking on the role of lead agency.

Darrell Lea fell into administration in 2012 and was bought by Queensland based company VIP Petfoods. In January 2018, the confectionery brand was bought by Quadrant Private Equity. Since the acquisition, Darrell Lea has purchased the iconic Life Savers product from Nestle and healthy snack brands The Bar Counter, Think Food Munch and Well Naturally.

Akkomplice is now the lead agency for Darrell Lea

Akkomplice will be taking on the creative work for the Darrell Lea confectionary, producing bold-multichannel work to relaunch the brand in Australia.