Telstra to launch its loyalty program with blimps, fortune cookies and Michael Bublé

May 10, 2019 10:39

Telstra has taken a creative approach for the launch of its new rewards program, Telstra Plus.

To prevent its latest announcement being swept away amongst the hundreds of texts customers receive from their service provider, Telstra is promising to deliver the text message to via blimp, fortune cookie and a banner on Goulburn’s Big Merino.

The program, to be officially launched next Tuesday, is so important to Telstra, they brought on Michael Bublé to read the text for the radio spot.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Telstra Telstra Plus The Monkeys

2 COMMENTS

Thanks but no Thanks? 10 May 19

What happened to Telstra Thanks…..years were spent on developing that…and now..

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Old Telco Guy 13 May 19

Vodafone should relaunch Vodafone Delight.
Telstra Thx was entirely ‘inspired’ by the success of that award-winning loyalty program. This ‘evolution’ will fail and be gone in 12 months.

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