AKQA promotes AI exec to leadership team

AKQA’s Rodney Greenfield has been promoted to executive director of AI and data at the global agency.

The appointment sees Greenfield move from his previous role as technical director — a position he stepped into in August 2019 after working as principal architect for Flybuys’ loyalty program owner, Loyalty Pacific.

AKQA says Greenfield’s work will consist of reworking the agency’s service offerings and strategy to better leverage AI. He’ll also sit as a member of the agency’s Australian leadership team.

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