Al Jazeera sponsors film on web tracking as it looks to spread footprint

Mehta

International news channel Al Jazeera’s youth-focussed unit AJ+ is sponsoring a new interactive documentary series called Do Not Track looking at anonymity and privacy on the internet, as part of its strategy to engage new viewers across other platforms.

Speaking at SXSW overnight engagement lead at AJ+ Jigar Mehta told an audience the satirical content being created for the mobile platform by Australian Dan Ilic was in “an experimental stage” but added it is “doing quite well”.

On the documentary he told the audience during a session looking at the strategy behind the unit it is a “presenting sponsor” for the series by filmmaker Brett Gaylor, which he said would “resonate” with the platform’s audience.