Alan Jones’ former advertisers should ‘get shit’ if they sneak back to 2GB: IAA panel
Marc Fennell from SBS’ The Feed has said the media needs to hold brands to account if they return their advertising dollars to the Alan Jones Breakfast Show on 2GB.
Since Jones said Prime Minister Scott Morrison should shove a sock down Jacinda Ardern’s throat and get “tough here with a few backhanders”, 29 advertisers have pulled out of 2GB’s dominant breakfast slot. Whether those advertisers stand behind their decision and stay off 2GB’s airwaves is a different story, and one that needs to be watched, said Fennell.
“This comes down to sustainability to a degree … The problem with this particular mechanism is that it is short term, you get your name on a list of brands that have pulled out, you can crow about it on social media,” Fennell said, speaking on an International Advertising Association panel last night.
I won’t be buying from any of those ex advertisers. Stick to business and stop trying to be moral advocators.
Pete – aren’t you being a moral advocate by boycotting the ex-advertisers?
All good providing it applies to all media .
EG: Facebook because they live stream mass murders don’t they ?
Mind you they sponsored the event so guessing they will be exempt form the discussion
this Groupthink on this panel shows once again that the ad and marketing industries are populated in the main from from an inner city progressive demographic that does not reflect or represent large swathes of the Australian population
Good on ya Petey. Just like those advertisers, you are free to do whatever aligns to your values. If they come back to advertise, they are hypocrites… just make sure you never buy from them again too eh?
Hi Davey, I’ve checked them out and they’re definitely not irreplaceable. Thanks for the support and the sarcasm.
Don’t think it’s exclusively progressive to have an issue with the language Jones used ? Are you suggesting that the majority of Australians have no issue with how he talks about women ?
I think he talks to/about everyone he disagrees with like that. People always raise his treatment of Gillard as proof of sexism but if we were played recordings of all the stuff he said about Kevin Rudd or Malcolm Turnbull I’m sure we’d find a load of similar examples.
Hyperbole and overstatement is a tool of the trade…and he’s particularly good at it.
I do think this particular phrase has cut through with a broader cross section of the population, hence his apology but I also think it’s only the Progressive demographic who are mobilising…and while they’d never admit it, in my opinion it’s got more to do with his overall politics and their desire to take down an ‘enemy’ than the dangers of this particular phrase
@ fleshpeddler after all these years surely you’ve noticed the ad industry is made up of intelligent educated people not knuckle draggers
Maybe Holeproof socks could fill the gap. They’ve one hell of an endorser…
Yep – I’m a moral advocate for free speech.
what about the the bullies, mysoginists, avaricious and sexual predators we read about on here?
Agree 100%
They’re the few Jones supporters.
https://www.news.com.au/finance/business/media/we-will-continue-to-represent-men-at-their-best-gillettes-backflip-after-toxic-masculinity-backlash/news-story/8ae70a5abc31280fc23711dcf7c30e5e
The suggestion that boycotts are “a way to question how Macquarie is controlling its talent” are interesting.
Much of the outspoken Left who are advocating for this are the same ones convinced that Rupert Murdoch personally whispers in the ear of every News Corp journalist telling them what to say. He doesn’t, of course but it’s interesting how they have a flexible set of moral standards depending on who is speaking.
I can guarantee that had Jon Faine or Philip Adams said word for word what Alan said, we wouldn’t be having this conversation at all.
Accounting form Kelly+Partners has also stopped their advertising with AJ.